Yarn Colorway
If you struggle to come up with ideas for your newsletter articles, you aren’t alone! Many small business owners aren’t sure what to write about. You want topics that will be interesting to your readers and help them get to “know” you so they learn that you can be a trusted source of the information or products they want.
Let me share some creative ideas with you to help you jumpstart your brainstorming.
Note: If one of your challenges is that you’re concerned about online privacy, you can still use these ideas. Just keep things general and not too personal or specific. You never have to include photos or names/ages of your children if you aren’t comfortable with it. Keep things from more of a business point of view and you can still build a professional relationship with your subscribers.
Photographs
Of course you’ll include photographs of your products or virtual images of your products, but how about some photos of your hometown, the wildlife or scenery near you, or your sewing studio or workspace?
Product Reviews
Have you received a positive review from a credible website or publication? Share it in your newsletter along with comments of your own about which of your products or services they reviewed and add what you feel the strong points of that product or service are.
Be Interviewed
Find a mentor, friend, or fellow small business owner and invite them to interview you via email. They write up and send questions, then you answer them and include the Q & A in your next newsletter. You can return the favor by interviewing them.
Profile a Customer or Subscriber
Got a customer who just loves your products? You know, the one who always sends you an email to let you know how much they appreciate you, sends photos of their kids using your products, or raves about your latest ebook on their blog? Ask them if they’re willing to be interviewed for your newsletter. You can include questions such as:
* How did you first hear about my products or services?
* What motivated you to make your first purchase?
* What is your favorite feature of my products or services?
They may also be wiling to allow you to publish a photograph of your product in use if you request it.
Do a “Behind the Scenes”
Create a photo tour of your studio or workspace including details about the tools you use and your favorite work tips.
Dear Abby…
Do an advice column. You can make up your own questions for this or invite subscribers to send you their questions.
Resource List
Brainstorm a topic your subscribers would be interested in and then offer a resource list. For example, if you sell cloth diapering products your subscribers most likely have young children, toddlers, or babies. How about a list of links to your favorite websites for fun activities to do with children? If you sell makeup or personal products you could do links to sites with makeup tips or spa day ideas. If you sell plastic food storage products you could do food saving tips lists or great recipe blogs. Brainstorm a bit and you’ll come up with something fun and useful for your subscribers. If you get a large enough list of links, divide it into a part one and part two.
Networking & Social Marketing Fun
Got a blog? LiveJournal? MySpace page? Copy your most recent post into your newsletter then invite your subscribers to visit and leave their comments. It’s important to remember if you use this idea that your blog or page will reflect on your business and if it’s highly controversial, political or might be offensive to some readers you may lose customers. If you have a tightly defined niche market though, this may work in your favor.
Take a Survey
Find out more about your subscribers – set up a survey somewhere like Survey Monkey and then include the results in your next newsletter. You can make it a market research type survey (what products do they use, colors they prefer, sizes, etc), or you could make it more of a fun, personal survey.
Testimonials
Share some of the testimonials and photos you’ve received from happy customers. Be sure to get their permission first.
A Giveaway or Contest
Invite your subscribers to participate in a giveaway or contest. You could do a simple one such as one random subscriber wins a freebie. Or you could do something more creative like hide a little icon on your website somewhere and invite your subscribers to look for it then offer a prize to the first person to find it and a coupon code to everyone else who finds it. This can also be a viral marketing strategy if you give your subscribers permission to invite others to join in on the fun.
A Photo Journal
Make a photo journal of your product process. For example, if you’re a knitter, start with a photo of your yarn. Share where you got it, why you choose the colorway, and what you find inspirational about it. Then share a photo of your pattern and why you’re choosing to create that item from it. Take periodic photos as you work on the project and share some details. Then take a photo of the finished item and share your thoughts. This allows your subscribers to really connect with your processes and appreciate the effort and passion that goes into each of your creations.
There are 12 ideas to get you started. With a monthly newsletter you’ve now got a cool content idea for every issue for an entire year!
Do more than just sell your products, build a relationship with your subscribers, and they’ll be more likely to return to purchase at your website.
Work at home mom extraordinaire Michelle Shaeffer publishes The Muses Brainstorm, a weekly ezine with tips to help you balance, manage, and market your home based business. If you’re ready for inspirational guidance and bright ideas sign up free at http://www.thesmallbusinessmuse.com
Dyeing Sock Yarns – KDTV 111
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Large Spindle Yarn Spinning Kit Colorway, Pastelle $30.99 |
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CARON Feathers Yarn – 3 skeins in colorway: Osprey $9.99 |
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CARON Feathers Yarn – 5 skeins in colorway: Osprey $12.50 |
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CHERRY TREE HILL – FRINGE Yarn + Pattern. JAVA colorway $14.99 |
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J. KNITS SOFTEE ALPACA YARN 166 YARDS! COLORWAY IOWA $14.50 |
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Regia 4-ply Prints Sock Yarn; Choose a Colorway $8.49 |
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Regia 4-ply Prints Sock Yarn; Choose a Colorway $8.49 |
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Regia 4-ply Prints Sock Yarn; Choose a Colorway $8.49 |
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Regia 4-ply Prints Sock Yarn; Choose a Colorway $8.49 |
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Kauni Lace Yarn Self Striping Colorway XEOC 50 g, 350 m $6.95 |
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Kauni Lace Yarn Self Striping Colorway XEMC 50 g, 350 m $6.95 |
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Kauni Lace Yarn Self Striping Colorway XEC 50 g, 350 m $6.95 |
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Opal Masterpiece Sock Yarn; Choose a Colorway $14.99 |
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Opal Masterpiece Sock Yarn; Choose a Colorway $14.99 |
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Opal Masterpiece Sock Yarn; Choose a Colorway $14.99 |
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Lane Cervinia Forever Sock Yarn; Choose a Colorway $5.99 |
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Lane Cervinia Forever Sock Yarn; Choose a Colorway $5.99 |
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Lane Cervinia Forever Sock Yarn; Choose a Colorway $5.99 |
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Lane Cervinia Forever Sock Yarn; Choose a Colorway $5.99 |
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Lane Cervinia Forever Sock Yarn; Choose a Colorway $5.99 |
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Regia 4-Ply Color Sock Yarn; Choose a Colorway $6.99 |
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Regia 4-Ply Color Sock Yarn; Choose a Colorway $6.99 |
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Regia 4-Ply Color Sock Yarn; Choose a Colorway $6.99 |
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Regia 4-Ply Kaffe Fassett Sock Yarn; Choose a Colorway $8.49 |
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Regia 4-Ply Kaffe Fassett Sock Yarn; Choose a Colorway $8.49 |
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Regia 4-Ply Kaffe Fassett Sock Yarn; Choose a Colorway $8.49 |
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Regia 4-Ply Kaffe Fassett Sock Yarn; Choose a Colorway $8.49 |
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Regia 4-Ply Kaffe Fassett Sock Yarn; Choose a Colorway $8.49 |
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Regia 4-Ply Kaffe Fassett Sock Yarn; Choose a Colorway $8.49 |
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Filatura Lanarota Super Cable Yarn; Choose a Colorway $4.99 |
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Filatura Lanarota Super Cable Yarn; Choose a Colorway $4.99 |
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Filatura Lanarota Super Cable Yarn; Choose a Colorway $4.99 |
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Filatura Lanarota Super Cable Yarn; Choose a Colorway $4.99 |
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Online Hiking Color Sock Yarn; Choose Colorway $13.79 |
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Online Hiking Color Sock Yarn; Choose Colorway $13.79 |
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Online Hiking Color Sock Yarn; Choose Colorway $13.79 |
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Online Hiking Color Sock Yarn; Choose Colorway $13.79 |
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Online Hiking Color Sock Yarn; Choose Colorway $13.79 |
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Online Hiking Color Sock Yarn; Choose Colorway $13.79 |
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Online Hiking Color Sock Yarn; Choose Colorway $13.79 |
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Cervinia Calzetteria Sock Yarn; Choose Colorway $5.29 |
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Fortissima Colori Socka Sock Yarn; Choose a Colorway $17.99 |
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Fortissima Colori Socka Sock Yarn; Choose a Colorway $8.99 |
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Fortissima Colori Socka Sock Yarn; Choose a Colorway $8.99 |
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Wool in the Woods Wink Yarn; Choose a Colorway $15.99 |
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Wool in the Woods Wink Yarn; Choose a Colorway $15.99 |
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Wool in the Woods Wink Yarn; Choose a Colorway $15.99 |
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SWTC Terra Yarn; Choose a Colorway $7.25 |
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SWTC Terra Yarn; Choose a Colorway $7.25 |
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SWTC Terra Yarn; Choose a Colorway $7.25 |
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Lion Brand ‘Amazing’ Rainforest Yarn $5.39 Amazing yarn is perfect for accessories and garments with its soft and lightweight warmthLion Brand yarn from has unique self-striping color-waysThis yarn skein is 1.75 ounces/50 grams (147 yards/135 meters) |
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Simple Knits for Cherished Babies (Paperback) $10.07 Covering baby knits, this title is easy enough for a complete beginner to knit. It includes basic stitch techniques, alternative motifs and colourways. It also considers natural yarns that are soft on young skins. |
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Mrs. Brice`s Mice $3.99 The story of 25 mice who are cared for by Mrs. Brice. Twenty-four of the mice behave properly, but the 25th mouse likes to do things his own way. Color illustrations accompany the text. |
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Tags: colorway, cotton, hand, knitting, what is a yarn colorway, yarn
This entry was posted on Saturday, September 19th, 2009 at 12:35 am and is filed under Crafting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
